Strategy & Market Opportunity
Strategy
Filta Group operates a repeat-revenue business model and cross-sells services through franchised and company-owned operations. In a market that is highly fragmented with single service operators, Filta Group is seeking to rapidly expand with its highly professional, multiservice approach.
FiltaFry is an attractive opportunity for entrepreneurial franchisees to operate their own fryer management businesses. With the support of the Company, FiltaFry delivers training to new and existing franchisees, which generates organic growth. The franchise model has worked very well in North America and will be replicated in new territories.
To complement the FiltaFry offering, Filta Group has established its own Company-operated services, which address cleaning solutions in commercial kitchens.
Target Markets
Filta’s products and services are suitable for catering establishments throughout North America, the UK, and mainland Europe. Filta currently services less than 2% of the total market which offers a huge opportunity for growth.